Kari / ˈkɑːri /
- Hindi, Sanskrit root
Printed by hand.
Made with heart.
Kari by Kriti creates handcrafted Indian textiles and gifts, stitched by women artisan groups and designed for everyday life in modern homes.
— A brand born from one mother's instinct and a lifelong textile obsession.
Our Story
The face behind
every piece.
I'm a textile person through and through. For over a decade, I worked as a buyer and designer — travelling across India, learning from block printers, weavers and dyers. I had strong opinions about thread counts and the weight of a hand-carved block.
When my son was born in 2014, I knew exactly what bedding I wanted for him.
I just couldn't find it anywhere.
So I decided to make it myself. I went looking for block printers who would help me produce just two sample quilts. Most turned me away — two pieces wasn't worth their time, and a woman with a blog wasn't worth the risk.
Then a young brother and sister said yes.
Together, we hand block-printed two baby quilts in cotton. The kind that gets softer with every wash. I shared them on my blog, and within days people were asking: Can I buy one?
That is how Kari by Kriti began — not from a business plan, but from a mother's stubbornness, a decade of craft knowledge, and two people who believed in the idea before it was anything at all.
— Kriti
The Craft
Made by hand, one piece at a time.
Some of our pieces begin with a hand-carved wooden block, pressed onto cotton one impression at a time. Others are stitched line by line in kantha, or folded and tied before they meet the dye in shibori. And when you add a name, it is stitched on for the person you are giving it to.
No two pieces come out exactly alike: a slightly thicker bloom of colour here, a hair's-width gap there. That is the mark of a human hand.
Community & purpose
Craft that creates livelihoods.
We work with five artisan partners and NGO collaborators across India, and the relationships we've built with them are the heart of this brand.
Some are printing families whose craft goes back generations. Others are women artisan groups who do the stitching, quilting and finishing, and who earn an independent living close to home.
Every Kari piece carries the skill, care, and quiet pride of the people who made it. When you buy something from us, you're part of that chain.
Our Belief
Made slowly. Meant to last.
"Traditional Indian craft doesn't belong behind museum glass. It belongs on your dining table."
I believe in making things slowly — things designed to outlast seasons, trends, and fast-fashion cycles.
And I believe there's something quietly radical about knowing exactly who made something, and how, and with what. That knowledge changes how you hold it. How you use it. How long you keep it.
Thank you for being part of our story. And for helping keep handmade alive.
— Kriti
